The 2009 Daytime Emmy Awards
August 31, 2009 by admin
Filed under Entertainment, TV
I would call last night’s Daytime Emmys a joke…except it wasn’t funny. There was so much soliciting of my affection and my money that I felt I needed a shower half-way through the broadcast. I can’t really blame the CW Network as they swooped down in their pimp-mobile and rescued the broadcast in the eleventh hour from the “big three” who apparently don’t support their daytime programming enough to celebrate its achievements.
Soap Opera Network is reporting that ABC will carry the Daytime Emmys next year as the House of Mouse discovered the CW garnered a 2.4 rating (3 million viewers) last night, the networks highest ratings share in months. I smell a rat. I surmise Mighty Mouse is not out to save the day, but merely muscling in on the green cheese.
Adding to my confusion of last night’s programming, was a bizarre segment that I can only refer to as Project Skankway. Introduced by CW’s Tyra Banks, soap stars such as Susan Lucci were drafted to slink and slime their way across the stage to the reverberating rewind of a fashion photog’s camera in order to showcase the fashion forward sense of daytime TV. Really? Are they watching the same soaps I am? Seems quite a dichotomy between thought and action considering the celebrity green room was sponsored by K-mart.
Speaking of dichotomy, whose idea was it to run a beautifully emotional segment on Feed the Children on the high heels of that fashion abomination? The subject matter, the heroic people involved, and the children deserved better.
Betty White introduced the Guiding Light tribute segment in a way only Betty White can, with humor and with grace. Seventy-two years of broadcast and over 16,000 episodes is a benchmark never to be matched. Fans of the show have voiced their displeasure at having the segment come to an abrupt end before deserving recognition was attributed. To me the ending was synonymous to the cancelation. There was a quick fade to black and a brusque musical silence as if the fat lady was choked off just as she was warming up to sing.
I went to bed wondering…which one of these soaps will be cut off next year.
I share the thoughts you had. Although the talent was not in short supply at the theatre last evening the respect they were given with that fashion show into the poor people segment was lacking in spades.
Here was a very interesting and compelling charity tie-in (albeit a Kmart tie in and not really a social message shared by the daytime community tie in) full of raw emotion from two of daytime’s royalty and instead of also being moved to tears by the experiences in Africa I, too, just wanted to take a bath.
They had to have shot hours of footage in Africa. Why do the fashion thing at all? Put together a social causes in daytime clip package – include the talk shows in that video package and then have it end on the ‘this year the Emmy’s sent…’
Simply disjointed.
Props for the CW getting those ratings… gee wonder if they are thinking – maybe we should have picked up GL to bring the OLDER demo to our channel ALL the time. Because something tells me the numerous ads for 90210 and Melrose aren’t really going to translate to that 35-55 daytime demo.
But we will see…
Plot thickens…
Highest for the Network maybe by lowest yet.
http://www.welovesoaps.net/2009/08/daytime-emmy-ratings-are-in-new-low-in.html
I dare say Guiding Light numbers…
I cant believe they cut off the GL tribute and the Bold & the Beautiful acceptance speech. To me it was the Vanessa Williams show which was an audition for her to be on Dancing With the Stars. The Sesame St. tribute was way too long.
i first saw Vanessa Williams on the Miss USA pageant, she was so beautiful in the old days.’,
former miss usa Vanessa Williams is a beautiful woman even by Today’s standards:,’