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	<title>mindschmootz &#187; CW</title>
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		<title>The 2009 Daytime Emmy Awards</title>
		<link>http://mindschmootz.net/2009/08/the-2009-daytime-emmy-awards/</link>
		<comments>http://mindschmootz.net/2009/08/the-2009-daytime-emmy-awards/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 16:37:28 +0000</pubDate>
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				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[CW]]></category>
		<category><![CDATA[Daytime Emmy Awards]]></category>
		<category><![CDATA[Guiding Light]]></category>
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		<description><![CDATA[I would call last night’s Daytime Emmys a joke…except it wasn’t funny.  There was so much soliciting of my affection and my money that I felt I needed a shower half-way through the broadcast.  I can’t really blame the CW Network as they swooped down in their pimp-mobile and rescued the broadcast in the eleventh [...]]]></description>
			<content:encoded><![CDATA[<p>I would call last night’s Daytime Emmys a joke…except it wasn’t funny.  There was so much soliciting of my affection and my money that I felt I needed a shower half-way through the broadcast.  I can’t really blame the CW Network as they swooped down in their pimp-mobile and rescued the broadcast in the eleventh hour from the “big three” who apparently don’t support their daytime programming enough to celebrate its achievements. </p>
<p>Soap Opera Network is reporting that ABC will carry the Daytime Emmys next year as the House of Mouse discovered the CW garnered a 2.4 rating (3 million viewers) last night, the networks highest ratings share in months.  I smell a rat.  I surmise Mighty Mouse is not out to save the day, but merely muscling in on the green cheese.</p>
<p>Adding to my confusion of last night’s programming, was a bizarre segment that I can only refer to as Project Skankway.  Introduced by CW’s Tyra Banks, soap stars such as Susan Lucci were drafted to slink and slime their way across the stage to the reverberating rewind of a fashion photog’s camera in order to showcase the fashion forward sense of daytime TV.  Really?  Are they watching the same soaps I am?  Seems quite a dichotomy between thought and action considering the celebrity green room was sponsored by K-mart.</p>
<p>Speaking of dichotomy, whose idea was it to run a beautifully emotional segment on Feed the Children on the high heels of that fashion abomination?  The subject matter, the heroic people involved, and the children deserved better.</p>
<p>Betty White introduced the Guiding Light tribute segment in a way only Betty White can, with humor and with grace.  Seventy-two years of broadcast and over 16,000 episodes is a benchmark never to be matched.  Fans of the show have voiced their displeasure at having the segment come to an abrupt end before deserving recognition was attributed.  To me the ending was synonymous to the cancelation.  There was a quick fade to black and a brusque musical silence as if the fat lady was choked off just as she was warming up to sing.</p>
<p>I went to bed wondering…which one of these soaps will be cut off next year.</p>
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