It was brought to my attention on several social networking sites that a couple of corporate giants have succumbed to pressure from an obscure anti-gay, anti-Muslim, pro focus-on-the-family values, advocacy group, The Florida Family Association. The socially conservative FFA, and its thousands of members, launched a highly inaccurate campaign demonizing ABC’s drama, Pretty Little Liars, as growing lesbian lead characters and promoting lesbianism to young children.
The ramblings were so over the top and ludicrous, who would have believed such rhetoric? Well, RE/MAX, for one. I have to say, David Liniger, founder and owner, is an extremely philanthropic individual. That being said though, the Colorado Conservative was tenaciously courted by the Colorado GOP (tar-baby and Tancredo) to run for governor this past election cycle. That in itself gives me enough pause that I am not surprised that in an email to FFA RE/MAX issued this statement regarding PLL by Margaret Kelly, the company’s CEO:
“We have looked into this situation and discovered that while we purchase advertising on this cable station, we do not purchase advertising on that particular show,” Kelly wrote. “We have informed our media company to be sure to reference our list of shows that we do not want to advertise on …this show is on the list. This should not happen again.”
On the other hand I am a bit surprised at General Mills, a 2011 Human Rights Campaign selectee for one of the top businesses that support equality for lesbian, gay, bisexual and transgender individuals, released this statement to David Canton, founder of FFA: “We have investigated this matter and confirmed that our advertising did air as you have reported. We have informed ABC Family Channel and our agencies that Pretty Little Liars is not a program that we will sponsor. Thank you for bringing this to our attention.” – Jell Hagen, Director, Consumer Services, General Mills.
Now, the Supreme Court’s ruling on Citizen’s United makes it perfectly clear that corporations, as people, can exercise their First Amendment Rights with their dollars. That being said, so can I. It seems like every time I turn on the television, General Mills is always after me lucky charms. Though I am one of those immoral homosexuals, my money seems to be magically delicious. Well, not any more as I am saying cheerio to General Mills brands and hello to Kellogg’s…they’re GRRREAT!
Ms. Kelly and RE/MAX, you blew it. Watch my closing costs, commissions and agent fees go up, up, and away. Your hot air just cost you my business as I am actually looking to invest in the down market. I was speaking to one of your realtors just a few days ago…but as you said to David Canton and the Florida Family Association, “this should not happen again.”
My DNA predetermines many, many things in my life, but my purchasing power and my consumer choice is not one of them. This citizen, and I hope many more united behind me, will make a conscious decision to avoid products marketed to us by RE/MAX and General Mills. There are so many other selections out there, and remember, I’m pro choice.
Here is a list of General Mills brands to consider when making your choice.
Please consider adding the hashtag, #PLLAdPull when encouraging others to do the same.